I call it IDE (I Do Everything), and others call it Flying Solo - running your own business without any staff. This is such a niche category, and like dating sites, appeals to the lost & lonely - so FlyingSolo.com.au exists.

Ultimately it is a weekly newsletter comprising of well-written, helpful (short) articles. Looking at a random article I discovered a local offsite backup product called DataMate - quite cheap at $240/yr for 10GB. I reckon I trust Aussies with my data more than services from foreign lands…

I wish FlyingSolo should get a forum running - it would be vey popular.