Archive for July 17th, 2007

Tuesday, July 17th, 2007

Google’s example of A/B testing

When you have the number of visitors (and resources) of Google, it makes sense to actually use A/B/C/D/E testing.
The Google example shows 5 GMail sign-up buttons, but they could just as easily have had 25 variations. When the question is as straight-forward as “what % of visitors to this page sign up”, without caring about […]

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