Wed 14 Nov 2007
Hotmail increases banner CTR - but how?
Posted by Rob under Big Business, Blog, Revenue Streams
I’m only guessing the improvement. Up until this week, I have read emails and then clicked on the delete button at the bottom of the page. That button has now disappeared, forcing me to scroll back to the top to delete the email.
Unexpectedly, I am finding myself noticing the banner ads at the top of the page, like never before. Whoever thought of this at Microsoft deserves a promotion!
