Aaron Goldman has found a topic for a blog that will never run out of material - he discusses URLs and whether they are good or bad. An example of bad is the funny SpeedOfArts.com, which could also spell “speedo farts”.

His rules on what makes a good or bad URL are worth paying attention to:

Dos

1. CapitalizeTheFirstLetterOfEachWord.

2. Whenever possible, use YourBrandName.com.

3. If .com is not available, use YourBrandName.net.

4. If .com and .net are taken, find a new brand name. Seriously.

5. Use YourSlogan.com when running an integrated media campaign.

6. Use subdomains when driving people deeper than your homepage — e.g. Product.YourBrandName.com.

Don’ts

1. Don’t include www. We know to go to the World Wide Web to find you.

2. Don’t include http://. If your audience isn’t Web-savvy enough to know where to type the URL, you shouldn’t have a Web site.

3. don’tusealllowercase (canyoureallytellwhereonewordendsandthenextbegins?)

4. DITTOFORALLUPPERCASE

5. No-hyphens/or slashes.

6. Don’t use acronyms, abbreviations, or numbers unless your brand is widely known as such.

7. Don’t bury your URL at the bottom of a billboard. I’m the only nerd driving around with a 4x zoom lens to find URLs.