A subscription flyer dated 8 Feb 2008 lists numerous reasons why I should subscribe. One of those is the opening sentence, which says:

“…but for less than $5 a week, BRW really is your best investment.”

At the bottom of the page the price for a 50 issue subscription is $199, incl. GST.

$199 divided by 50 is…. $3.98.

  • perhaps they decided that less than $5 sounds more appealing than less than $4
  • perhaps they can’t count
  • perhaps they didn’t update the whole flier when they reduced the price

I’ve emailed them to ask. Their marketing email address (as listed on their site) doesn’t work! So I tried one of the others…