Author Archive

Sunday, December 16th, 2007

Email Training

According to Entrepeneur magazine “in 2006, 42 percent of [US] employers offered email training”.
I need it. I’ve never been offered it. Does it exist in Australia? It should.
I spend 2-3 hours a day on email. If I could spend half that time on improving my business, it would be much more successful.

Comments Off - Posted in Blog, Uncategorized by Rob

Wednesday, December 5th, 2007

Homestead: Your Domain Name - Or Is It?

Because 99% of all web hosts and domain registrars are just normal, it’s easy to neglect to read the T&C when making a $10 transaction.
Unfortunately, you can lose out big-time…
As it turned out, neither of these clients owned the domain names that they had purchased through Homestead.com. Unless the client was willing to use […]

Comments Off - Posted in Blog, Hosting & Domain Names by Rob

Monday, December 3rd, 2007

Hit Site? Make a niche version…

… and quietly rake in some niche profits.
YouTube is quite a phenomenon, but as yet has not made a profit. Quite likely making $$ are the niche clones like YouPorn.com & Godtube.com
Homework:
1) Create a list of broad niches that have loyal followers (porn, religion, conspiracy, WWF)
2) Watch for when a general website becomes […]

Comments Off - Posted in Blog by Rob

Thursday, November 29th, 2007

How Good Is Your URL?

Aaron Goldman has found a topic for a blog that will never run out of material - he discusses URLs and whether they are good or bad. An example of bad is the funny SpeedOfArts.com, which could also spell “speedo farts”.
His rules on what makes a good or bad URL are worth paying attention to:
Dos
1. […]

Comments Off - Posted in Blog, Hosting & Domain Names, Promote Your Site by Rob

Tuesday, November 27th, 2007

Outsource Your Webmastering

I just came across http://www.workaholics4hire.com
Although they don’t state where their workers come from (presumably Estonia, India, Russia etc), it shouldn’t matter. What they offer is a means of reducing the tedium of your webmaster tasks, and therefore freeing up your time to be more creative…

We have compiled a team of some of the […]

Comments Off - Posted in Blog, Services by Rob

Wednesday, November 21st, 2007

The PayPal factor - the power of environment

If you are one clued-up, web-savvy, marketing-oriented chappy (or chappess) - there are several ways to make your mark on the world, and million$ in the process
1) Go alone
2) Go alone but hire others
3) Work for others
It seems to be that, if you are full of beans and talent, and a potential employer is on […]

Comments Off - Posted in Big Business, Blog by Rob

Sunday, November 18th, 2007

Don’t Trust Hushmail (if you are a criminal)

Apparantly the unbreakable encryption can be broken if Hushmail willingly hand over the key to the authorities:
 … it seems the Canadian company has been divulging keys to the American authorities.
The document describes the tracking of an anabolic steroid manufacturer who was being investigated by the Drug Enforcement Administration (DEA). The document […]

Comments Off - Posted in Blog, Powers that be by Rob

Wednesday, November 14th, 2007

Hotmail increases banner CTR - but how?

I’m only guessing the improvement. Up until this week, I have read emails and then clicked on the delete button at the bottom of the page. That button has now disappeared, forcing me to scroll back to the top to delete the email.
Unexpectedly, I am finding myself noticing the banner ads at the top of […]

Comments Off - Posted in Big Business, Blog, Revenue Streams by Rob

Sunday, November 11th, 2007

RobotReplay - track mouse movements

This is a pretty amazing way of understanding the user experience of your site - it records the pages they visit, the movements of their mouse, and how they fill in a form. This would be of special use to anyone using those mile-long sales pitches with lots of testimonials and benefits (and the price […]

Comments Off - Posted in Blog, SEO, Site Design, Software by Rob

Monday, November 5th, 2007

Asus $AU499 Laptop Coming Soon

Fair enough, it is Linux-based, but for surfing the web that’s about all you need - given the rise of the web-apps.
There’s no longer any excuse - get your wife/children/staff/parents online. I guarantee that when more of your crew are web-savvy, you will reap benefits and get to spend lots of time helping them learn […]

Comments Off - Posted in Blog by Rob