Author Archive

Monday, October 29th, 2007

Be careful what you choose for your domain name

This is kinda daft, but that’s ok once in a while:
1. “Who Represents” is where you can find the name of the agent that represents any celebrity. Their Web site is http://www.whorepresents.com/
2 . Experts Exchange is a knowledge base where programmers can exchange advice and views at http://www.expertsexchange.com/
3. Looking […]

Comments Off - Posted in Blog, Hosting & Domain Names by Rob

Sunday, October 28th, 2007

Mozilla: US$67 million in revenue in 2006

That’s revenue, not profit, because they are a not-for-profit entity. Their financial statement shows what a sensible, conservative operation they are, and I look forward to seeing what they will do with the tens of millions of dollars and convertible assets they now have.
This is a great example of how to create a successful business […]

Comments Off - Posted in Big Business, Blog, Software by Rob

Wednesday, September 12th, 2007

Transparent Link Scam - Google Not Noticing (yet)

Place a text link between those two tags and you get a transparent link - it won’t appear on the page (unless the visitor has javascript turned off - rare), but some search engines might read it as a legit link. Loren Baker, in a case highlighting a site that is #1 for a very […]

Comments Off - Posted in Blog, SEO by Rob

Friday, September 7th, 2007

Google ends directory PR scam

A bunch of psuedo-directories (ie the only qualifying factor is that you pay to be listed) have been dumped by Google: a search for their brand name no longer finds them. They have seemingly been penalized manually, either in reponse to one or many complaints, or just via Google’s own analysis of the situation. Google […]

Comments Off - Posted in Blog, SEO by Rob

Wednesday, August 29th, 2007

PayPal’s new logo…. (yawn)

See the preview here. It is now filled instead of an outline, and is two-tones of blue instead of one. My 2yo could have achieved that!
I’m always a fan of differentiating two words when they are used to form one word, ie OzWebmasters - either using color, font, style or capitalization. They should have done […]

Comments Off - Posted in Blog, RANT, Site Design by Rob

Friday, August 10th, 2007

The Internet Advocacy Book

Michael Organ has written this book and posted it online for all to read, very generous, and befitting the intended audience: Cause Marketers
But just because it is aimed at charities and the like, does not mean it has general usefulness. Indeed I recommend it as an online marketing primer - not the best, but one […]

Comments Off - Posted in Blog, Promote Your Site by Rob

Wednesday, August 8th, 2007

Another reminder - be careful which registrar you use!

I just found this on a forum:
The reseller, uk-cheapest does not respond to any support tickets or emails and I have contacted directly the registrar resellone.net to see if they can do somethin, but am getting no response from them either.
Its like these 2 companies have just stopped operating and the sites are still up […]

Comments Off - Posted in Blog, Hosting & Domain Names by Rob

Friday, July 20th, 2007

Google Australia Blog

Yep, there is now a Google Australia Blog. Looks to me that it’s a combo of:
1) Re-worded (to mention Australia) promotions of Google products actually available worldwide
2) Australian news stories not really related to Google, but slipping the word Google in there…
Obviously stories like the ACCC’s action against Google will be blogged about, but that’s […]

Comments Off - Posted in Blog, Powers that be by Rob

Wednesday, July 18th, 2007

Business Idea - NZ News Newsletter

There are a lot of Kiwis in Australia. Although there are news bullletins on Sky each day, the only option I am aware of for getting a weekly summary (ie all the important stories) is a small newspaper that is quite expensive.
It would be reasonably easy to create a newsletter featuring the top stories of […]

Comments Off - Posted in Blog by Rob

Tuesday, July 17th, 2007

Google’s example of A/B testing

When you have the number of visitors (and resources) of Google, it makes sense to actually use A/B/C/D/E testing.
The Google example shows 5 GMail sign-up buttons, but they could just as easily have had 25 variations. When the question is as straight-forward as “what % of visitors to this page sign up”, without caring about […]

Comments Off - Posted in Blog, Site Design by Rob