Posted by Rob under Blog, SEO
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A bunch of psuedo-directories (ie the only qualifying factor is that you pay to be listed) have been dumped by Google: a search for their brand name no longer finds them. They have seemingly been penalized manually, either in reponse to one or many complaints, or just via Google’s own analysis of the situation. Google stated a few months ago that they won’t be tolerating paid links
Good call Google!
I say “scam” because it is like a cross between a pyramid scheme & a massive reciprocal linking enterprise. A bunch of psuedo-directories began to link to each other, collectively inflating their PageRank. Then, with a higher PageRank, they found they could charge as much as $50+ for a listing in their directories. Which then encouraged copycats, and before you know it there is a section of the web that purely consists of directories linking to each other, and containing sites seeking to boost their own PageRank by paying to be listed.
A nice little cottage industry, but of zero use to people who search using Google, and of zero use to people browsing these directories. Almost as bad as Made-For-Adsense sites.